Ferrari Luce: The End of One Era Starts Here

Maranello just revealed its first pure electric in 78 years of history. No combustion engine. No exceptions.

1,113 HP Without a Drop of Fuel

Four Halbach Array motors, one per wheel. Full power is unlocked by a pull-handle mounted on the overhead console.

Zero to 60 MPH in 2.5 Seconds Flat

At 4,982 lbs, the Luce accelerates faster than most combustion hypercars currently on the American market.

The iPhone Designer Just Rebuilt Ferrari's Cabin

Jony Ive and Marc Newson lead the interior. CNC-machined aluminum, real physical needles, no oversized touchscreen.

No Anti-Roll Bars. No Compromises

The Multimatic TASV suspension delivers 1,124 lbf per damper in under one millisecond. The body stays flat at high G.

Five Adults Inside a Ferrari. That's Never Happened

No driveshaft tunnel means a genuinely flat floor. The rear center seat is actually usable — a first for the brand.

280 Miles of Range and 350 kW Fast Charging

The 122 kWh SK On NMC pack supports peak DC charging on the 880V architecture. Best-in-class for the segment.

The Price Tag That Will Make You Stop Scrolling

US MSRP starts between $640,000 and $647,000. Fully configured through Tailor Made, real transactions approach $823,000.

Smart Buy or Depreciation Trap?

Solid-state batteries arrive before 2030. First buyers absorb the steepest value drop in the luxury EV segment. Choose w